Florida Backyard Economics Campaign

Florida Governor Charlie Crist has joined businesses, chambers and associations from across the state to launch Florida’s Backyard Card incentive program to give Floridians another good reason to get out and support their local businesses. Tampa Mayor Pam Iorio will kick off the campaign locally on July 1st.

The Backyard Card program is a powerful marketing tool, which you can leverage to grow your business. Tap the benefits of widespread promotion of shopping incentives by a partnership that includes the Greater Tampa Chamber of Commerce, The City of Tampa, The Downtown Partnership, the Tampa Independent Business Association, and other local business groups. We need your help in populating the value offers on the web site.

Get started now by following the four steps below:

1. Print and display the attached promotional flyer in your business.

2. Add a value offer for your customers using this link:
http://floridabackyardcard.com/admin/?source=28hb8b29g3&type=nm

3. Once reviewed and approved, your value offer will show up on www.FloridaBackyardCard.com for people to find and use.

4. Keep updating and posting new values so you can attract more business. (You’ll receive a username and password once your first offer is reviewed.)

How it works:

§ Someone at the Greater Tampa Chamber of Commerce will review all value offers before they appear on www.FloridaBackyardCard.com

§ Consumers across the state will be urged to get a Florida Backyard Card, which will be available online and distributed by Florida Lottery retailers

§ The campaign will be heavily promoted across the state by the Florida Lottery as well as print and broadcast media partners

§ Consumers access the online searchable database to find the best values in their backyard

§ The campaign will continue into the fall. You will be able to use your unique user name and password to manage your account and change your special offers at any time

This campaign is similar to the highly successful campaign used to drive in-state tourism in the wake of the 9-11 terrorist attacks. This time, ALL Florida businesses can benefit from the statewide “spend at home” campaign.

If you would like to see a demonstration of the registration process, click here to view our online webinar for step-by-step instructions.

For more information about the Backyard Economics campaign, or to access downloadable promotional tools to display in your business, visit www.BackyardEconomics.com.