| Florida
Backyard Economics Campaign
Florida Governor Charlie Crist has joined businesses,
chambers and associations from across the state
to launch Florida’s Backyard Card incentive
program to give Floridians another good reason
to get out and support their local businesses.
Tampa Mayor Pam Iorio will kick off the campaign
locally on July 1st.
The
Backyard Card program is a powerful marketing
tool, which you can leverage to grow your business.
Tap the benefits of widespread promotion of shopping
incentives by a partnership that includes the
Greater Tampa Chamber of Commerce, The City of
Tampa, The Downtown Partnership, the Tampa Independent
Business Association, and other local business
groups. We need your help in populating the value
offers on the web site.
Get
started now by following the four steps below:
1.
Print and display the attached promotional flyer
in your business.
2.
Add a value offer for your customers using this
link:
http://floridabackyardcard.com/admin/?source=28hb8b29g3&type=nm
3.
Once reviewed and approved, your value offer will
show up on www.FloridaBackyardCard.com for people
to find and use.
4.
Keep updating and posting new values so you can
attract more business. (You’ll receive a
username and password once your first offer is
reviewed.)
How
it works:
§
Someone at the Greater Tampa Chamber of Commerce
will review all value offers before they appear
on www.FloridaBackyardCard.com
§
Consumers across the state will be urged to get
a Florida Backyard Card, which will be available
online and distributed by Florida Lottery retailers
§
The campaign will be heavily promoted across the
state by the Florida Lottery as well as print
and broadcast media partners
§
Consumers access the online searchable database
to find the best values in their backyard
§
The campaign will continue into the fall. You
will be able to use your unique user name and
password to manage your account and change your
special offers at any time
This
campaign is similar to the highly successful campaign
used to drive in-state tourism in the wake of
the 9-11 terrorist attacks. This time, ALL Florida
businesses can benefit from the statewide “spend
at home” campaign.
If
you would like to see a demonstration of the registration
process, click here to view our online webinar
for step-by-step instructions.
For
more information about the Backyard Economics
campaign, or to access downloadable promotional
tools to display in your business, visit www.BackyardEconomics.com.
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